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Explore our latest publications, from industry insights to in-depth tech analysis

Retail Location Analysis: A Data-Driven Guide to Site Selection

Real Estate Site Selection: A Practical Guide to Choosing the Right Location

Real estate site selection helps investors choose stronger locations by analyzing demand, accessibility, foot traffic, mobility, nearby businesses, demographics, and competition. By using real-world data instead of assumptions alone, teams can compare sites more confidently, reduce investment risk, and identify locations with stronger long-term potential.

Published on: March 20, 2026

Retail Location Analysis: A Data-Driven Guide to Site Selection

Retail location analysis helps businesses choose stronger store sites by combining foot traffic, mobility, demographics, POI, competitor, and trade area data. By moving beyond static market reports and using real-world behavior signals, retailers can better understand local demand, reduce site selection risk, and make more confident expansion decisions.

Published on: March 16, 2026

Best People Data Providers 2025

Discover the best consumer data companies in 2024, including Factori, Redmob, Explorium, Alesco Data, and Versium. Learn how these providers can help your business with accurate, up-to-date consumer data.

Published on: March 2, 2026

Factori Is Now Available on Snowflake Marketplace

Factori is now available on Snowflake Marketplace, giving Snowflake customers direct access to real-world data on people, places, movement, visits, POIs, and audiences. Teams can discover, evaluate, and activate Factori datasets inside Snowflake to accelerate analytics, forecasting, enrichment, and decision-making without complex integrations.

Published on: February 27, 2026

Retail Store Cannibalization: Why New Store Openings Drain Sales and How to Stop It

Retail store cannibalization happens when a new location shifts visits and sales away from nearby stores instead of creating new demand. By using mobility and location intelligence to measure catchment overlap, simulate expansion scenarios, and track post-launch demand shifts, retailers can reduce expansion risk and protect network performance.

Published on: February 25, 2026

Customer Shopping Behavior Across Locations: What Transactions Miss and How to Measure It

Customer shopping behavior data helps retailers understand how people visit, move between, and engage with physical locations over time. By combining privacy-safe people and visit data, businesses can uncover visit frequency, dwell time, cross-shopping, repeat behavior, and location-level differences that transaction data alone cannot explain.

Published on: January 29, 2026

How to Use Aggregated Mobility Data to Improve Demand Forecasting

Aggregated mobility data helps businesses improve demand forecasting by revealing real-world activity before it appears in sales, bookings, or orders. By using privacy-safe movement trends as early demand signals, teams can adjust forecasts, inventory, staffing, and capacity decisions with greater speed and confidence.

Published on: January 15, 2026

Micro-Catchment Footfall: How Retailers Can Spot Shifting Demand at a Street-Block Level

Micro-catchment footfall helps retailers understand demand at the block, street, and intersection level. By identifying where foot traffic is rising, weakening, or shifting around each store, retailers can improve hyper-local marketing, staffing, inventory planning, site selection, and competitive response.

Published on: December 17, 2025

Retail Geo-targeting Strategies for Holiday Marketing

Holiday geo-targeting helps retailers move beyond broad campaigns by using real-world signals like events, weather, traffic, footfall, competition, and local economics. By aligning media spend with store-level demand and operational capacity, brands can reduce wasted budget, improve ROI, and deliver more relevant holiday campaigns.

Published on: December 5, 2025

Read The Latest Data Insights

Retail Location Analysis: A Data-Driven Guide to Site Selection

Read The Latest
Data Insights