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Resolve fragmented identifiers into a stable, pseudonymous person/household view.
Connect hashed email/phone to digital identifiers used for activation and measurement.
Support identity frameworks like UID2 to extend reach across channels—especially CTV and the open internet.
Improve consistency across devices and environments so audiences and measurement don’t break when signals change.
Built around pseudonymous identifiers and policy controls—designed for consented, permissioned activation.
Move beyond brittle cookie syncing and fragmented IDs. Build on a single, durable identity layer.
Activate the same customer across CTV, mobile, and the open web with fewer gaps and fewer duplicates.
When identities connect, attribution and lift become more reliable—and easier to explain.
Reduce waste and overserving by managing exposure across devices and channels.
Designed to work in a world of shifting signals and stricter governance.
Bring your first-party customer identifiers and activate them across major ad platforms with consistent identity mapping.
A people-based identity graph built on clean identity data turns your CRM records into addressable audiences, without the match rate drop-off from brittle cookie syncing.
Identity graph data bridges the gap between your offline customer records and CTV inventory, so the same audience you activate on mobile or web shows up consistently across screens, with fewer gaps and less duplication.
Reduce duplicates and manage frequency more effectively across channels and devices.Without identity resolution data, the same customer gets counted and served as multiple people across environments.
Clean identity data gives you a single, stable view so you can control exposure without cutting reach.
Connect exposure to outcomes with more stable identity linkages and less measurement noise.
Privacy-safe identity graph data lets brands, publishers, and data partners work from a shared identity layer, while data identity automation keeps matching consistent and governance intact across every workflow
Brands and agencies running omnichannel media (especially CTV)Retail media networks and commerce media teamsAdtech and martech platforms building activation and measurement productsPublishers and data partners enabling addressable audiencesData and analytics teams responsible for identity, measurement, and governance
See how industry leaders are revolutionizing their strategies with Factori
“We had customer data spread across app, web, email, and in-store channels with no reliable way to connect them.
Factori’s Identity data gave us a privacy-safe resolution layer that unified those signals without requiring us to overhaul our data infrastructure. The improvement in cross-channel attribution accuracy was immediate and directly affected how we allocated marketing budget.”
CTV reach, omnichannel targeting, measurement, frequency control, or partner collaboration.
Start with a consented first‑party slice—validate match quality and workflow impact.
Run a pilot campaign or measurement project, then scale across more channels and teams.
Factori Identity Data is a privacy-first identity graph that helps connect consented offline identifiers to digital IDs for audience activation, identity resolution, CTV, omnichannel reach, frequency management, and measurement.
Businesses use Identity Data for identity resolution, audience activation, CTV targeting, omnichannel reach, frequency management, suppression, match testing, campaign measurement, and clean-room collaboration.
Identity Data helps teams improve addressability, extend reach across channels, connect fragmented identifiers, manage suppression, measure campaign lift, and support privacy-first activation across web, mobile, CTV, and partner ecosystems.
Factori builds Identity Data through permissioned, privacy-first, pseudonymous, and policy-aligned identity sources. Identity signals are processed using hashed or pseudonymous identifiers and governed workflows designed for activation and measurement use cases.
Customers can access using any of these options:
(1) Download a 100-row sample CSV for FREE
(2) Connect the MCP server to your AI client and query in natural language
(3) Book a 30-minute discovery call, validate fit against a specific use case.
(4) Factori Platform
Identity Data update frequency depends on source cadence, match processes, partner requirements, and activation use case. Refreshes can be scheduled to support onboarding, campaign activation, suppression, reach extension, and measurement.
Privacy-first Identity Data helps improve reach, reduce wasted impressions, manage frequency, connect fragmented customer journeys, and measure outcomes while supporting permissioned, policy-aligned advertising and analytics workflows.
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