Trusted by
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Resolve fragmented identifiers into a stable, pseudonymous person/household view.
Connect hashed email/phone to digital identifiers used for activation and measurement.
Support identity frameworks like UID2 to extend reach across channels—especially CTV and the open internet.
Improve consistency across devices and environments so audiences and measurement don’t break when signals change.
Built around pseudonymous identifiers and policy controls—designed for consented, permissioned activation.
Move beyond brittle cookie syncing and fragmented IDs. Build on a single, durable identity layer.
Activate the same customer across CTV, mobile, and the open web with fewer gaps and fewer duplicates.
When identities connect, attribution and lift become more reliable—and easier to explain.
Reduce waste and overserving by managing exposure across devices and channels.
Designed to work in a world of shifting signals and stricter governance.
Bring your first‑party customer identifiers and activate them across major ad platforms with consistent identity mapping.
Extend addressable reach into Connected TV using interoperable IDs and cross‑environment linking.
Reduce duplicates and manage frequency more effectively across channels and devices.
Connect exposure to outcomes with more stable identity linkages and less measurement noise.
Enable partner and publisher collaboration workflows with identity as the connective tissue—without exposing raw identifiers.
Brands and agencies running omnichannel media (especially CTV)Retail media networks and commerce media teamsAdtech and martech platforms building activation and measurement productsPublishers and data partners enabling addressable audiencesData and analytics teams responsible for identity, measurement, and governance
CTV reach, omnichannel targeting, measurement, frequency control, or partner collaboration.
Start with a consented first‑party slice—validate match quality and workflow impact.
Run a pilot campaign or measurement project, then scale across more channels and teams.
Factori Identity Data connects offline identifiers to digital IDs for privacy-first activation, measurement, and audience reach.
It helps teams reduce fragmented IDs, improve addressability, and connect audiences across web, mobile, CTV, and partner ecosystems.
Teams can onboard consented first-party identifiers and activate audiences across channels with more consistent identity matching.
Yes. Identity helps extend audience reach across CTV, mobile, and the open web while reducing gaps and duplication.
Stronger identity connections help link exposure to outcomes, making attribution, lift, and campaign performance easier to measure.
Yes. Identity helps manage reach, frequency, and suppression across devices and channels to reduce wasted media spend.
Yes. It is designed around hashed and pseudonymous identifiers, policy controls, and permissioned activation workflows.
Define your activation or measurement goal, bring a consented hashed identifier sample, and validate match quality before scaling.
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