Price for the market in front of you

Factori helps you bring real‑world context—demand, competition, events, and local economics—into your pricing decisions, so you can move prices with confidence instead of guesswork.

Trusted by

Trusted by

Move your prices with 
more signals, less guesswork

Most pricing still leans on history and a few simple rules. That breaks when:

Demand shifts in some markets but not others

Competitors change prices or promos locally

Events or economic changes hit a subset of your footprint

Factori gives you external datasets that explain where and when you can move price, so you can:

Raise prices where demand and spend can support it

Protect volume where conditions are softer

Make fewer blanket changes and more targeted ones

What levers you can tune with real-world data

Everyday list pricing

Align base prices with local demand, income, and competition instead of a single national grid.

Promos & markdowns

Decide which markets really need deep discounts and which can carry lighter offers.

Peak & event‑based pricing

Use events and mobility patterns to adjust prices or offers around surges.

Channel & region price differentiation

Build simple, defensible rules for how prices differ by city, ZIP, or trade area.

Revenue & margin mix

Shift from “one‑size‑fits‑all” to a set of simple price bands that reflect the real world.

The inputs behind smarter pricing models

You keep your pricing engine and rules. Factori adds the outside‑in picture.

You choose which signals matter for your business. We make them easy to compare across locations and markets.

Mobility

Mobility

How many people are actually around your locations at different times.

People

People

Aggregated view of local customers: income bands, household mix and lifestyle indicators.

Retail Sales

Retail

Category and brand spend by market—where people are already paying, and how much.

Market

Market

Search and commerce interest: where your brand or category is heating up or cooling down.

Business

Business

Competitors, anchors, and complementary brands around each location.

Events

Events

Local events and calendars that shift short‑term willingness to pay and product mix.

How teams use data for dynamic pricing and promos

Price bands by cluster, not by hunch

Group stores, hotels, or routes into clusters based on real demand, competition, and income, then set simple price bands per cluster.

Promo depth by local reality

Use Retail Sales, Market, and Events to decide where to run deeper discounts and where lighter promotions are enough.

Event‑aware pricing

Combine Events and Mobility to adjust prices or offers during large local demand spikes—concerts, sports, festivals, holidays.

Experiment with confidence

Pick test markets based on similar external profiles, so you can read results and roll out learnings more safely.

Explain price moves internally

When you change prices, point to clear external drivers rather than “because the model said so.”

Questions revenue teams can answer with confidence

In which cities or ZIPs can we safely increase prices without hurting volume?

Where should we run the deepest promotions during this campaign—or not at all?

Which stores or routes should get “event pricing” during big local events?

How should prices differ between these two locations that look similar on sales, but not on income or competition?

How should we treat markets where demand is strong but local economics are weakening?

Made for leading revenue teams

Pricing, revenue management, and commercial teams

 Group stores, hotels, or routes into clusters based on real demand, competition, and income, then set simple price bands per cluster.

Use Retail Sales, Market, and Events to decide where to run deeper discounts and where lighter promotions are enough.

Combine Events and Mobility to adjust prices or offers during large local demand spikes, concerts, sports, festivals and holidays.

Pick test markets based on similar external profiles, so you can read results and roll out learnings more safely.

When you change prices, point to clear external drivers rather than “because the model said so.”

Pick a pricing use case

Everyday pricing, promos, markdowns, or event‑based adjustments in a specific region or line of business.

Choose your data mix

For example: People + Economic + Retail Sales for base pricing, or Mobility + Events + Market for peak and promo pricing.

Run a simple test

Compare “current pricing” vs. “pricing with Factori data” on a small set of locations or markets, and review impact on volume, revenue, and margin.

Frequently Asked Questions

How does Factori improve dynamic pricing decisions?

Factori adds real-world demand, competition, events, mobility, and local economic signals so teams can adjust prices with more confidence.

Why should pricing teams use external data?

Internal sales history alone can miss local demand shifts, competitor moves, events, and economic changes that affect willingness to pay.

Does Factori replace our pricing engine?

No. Factori enriches your existing pricing engine, rules, and workflows with external context that is easier to compare across markets.

What pricing use cases does Factori support?

Factori supports everyday pricing, promo depth, markdown planning, event-based pricing, market clustering, and regional price differentiation.

How can Factori help avoid blanket price changes?

Factori helps teams identify where demand can support higher prices and where softer conditions require stronger offers or price protection.

Can Factori support event-based pricing?

Yes. Factori connects events and mobility patterns to local demand spikes, helping teams adjust prices or offers around high-impact moments.

How does Factori make pricing decisions more explainable?

Factori links price moves to clear external drivers like demand, income, competition, events, and market interest instead of black-box assumptions.

How do we test Factori for dynamic pricing?

Start with one pricing use case, select target markets, add Factori signals, and compare impact on volume, revenue, margin, and promo efficiency.