Factori is a data platform that enables enterprise customers to access Data Products and enables data providers to make datasets available through the Factori platform under governed rules. This Policy covers both:
If you have questions, contact us at – privacy@factori.ai
1.1. This Policy applies to:
1.2. This Policy does not apply to:
2.1. Factori as a platform
2.2. Privacy responsibility
Depending on the product and data flow, Factori may act as a controller/business or a processor/service provider under applicable privacy laws. Where required, this will be addressed in contractual terms (e.g., data processing addendum).
3.1. Information you provide to us
We may collect information you provide directly, such as:
3.2. Information we collect automatically (website and platform usage)
When you visit our website or use the Services, we may automatically collect:
3.3. Information we receive from third parties
We may receive information from:
3.4. Customer Data (if a customer uploads or submits data)
Customers may provide data to Factori, such as:
Customers are responsible for ensuring they have appropriate rights and permissions to provide any Customer Data to the Services.
3.5. Personal data that may exist in certain Data Products
Some Data Products may include pseudonymous identifiers (e.g., hashed email or hashed phone, ecosystem identifiers) or other data that may be considered personal data under applicable laws. Where this occurs:
Many Factori products are designed to be aggregate‑first (e.g., geo‑level insights) to reduce privacy risk, but product characteristics vary by category and contractual terms.
3.6.Mobile Advertising Identifiers (MAIDs) and Data Licensing
As part of certain Data Products, Factori may collect or receive Mobile Advertising Identifiers (“MAIDs”), such as Apple’s Identifier for Advertising (IDFA) and Google’s Android Advertising ID (GAID), which are pseudonymous, resettable device-level identifiers generated and managed by the respective mobile operating system platforms. MAIDs are processed in accordance with platform policies and applicable privacy laws, and their collection is predicated on user consent as obtained by the original data provider in accordance with applicable legal requirements.
Where MAIDs are included in Data Products, Factori may license such data to customers under contractual permitted-use terms. Such licensing is governed by:
Consumers who wish to opt out of the use or licensing of their MAID data may do so through their device operating system settings (by resetting or limiting ad tracking) or by submitting a request to privacy@factori.ai. Factori honors opt-out signals in accordance with applicable law and platform policy.
We use information for the following purposes:
4.1. To provide and operate the services
4.2. To ensure security and integrity
4.3. To improve and develop the Services
4.4 To communicate with you
4.5 To comply with legal obligations
We may disclose information in the following circumstances:
5.1. To service providers and subprocessors
We use third-party vendors to support our operations (e.g., hosting, analytics, customer support tools). These vendors may process information on our behalf under contractual obligations.
5.2. To Data Providers (as needed)
We may share limited information with data providers for:
5.3. To customers (through Data Products and platform use)
Customers may access Data Products through the platform under contract. Depending on the Data Product, this may involve disclosure of:
Note: Customers are contractually restricted in how they may use Data Products and may be prohibited from attempting re-identification, unlawful profiling, or other prohibited uses.
5.4. For legal, compliance, and safety reasons
We may disclose information if we believe it is necessary to:
5.5. Business transfers
If Factori is involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction, subject to standard protections.
5.6. With your direction or consent
We may disclose information when you instruct us to do so.
Factori’s platform is designed to support a provider ecosystem. In general:
6.1. Data providers supply datasets and certify they have the rights required to share the data for permitted uses.
6.2. Factori provides standardized access and governance controls.
6.3. Customers access Data Products under permitted-use restrictions.
If you are an individual seeking information about rights/consent underlying a specific dataset, the relevant data provider may be the primary party responsible for upstream collection and consent. Factori can assist by routing requests to the appropriate channel, subject to verification and legal constraints.
We use cookies and similar technologies to:
You may control cookies through:
Depending on your jurisdiction, certain cookie usage may require consent. We implement consent mechanisms where legally required.
7.1. Interest-Based Advertising and DAA Opt-Out
Factori participates in the Digital Advertising Alliance (DAA) self-regulatory program for interest-based advertising. In connection with certain Data Products and data relationships (including those involving industry partners such as LiveRamp), data processed through the Factori platform may be used to support interest-based advertising activities.
In accordance with DAA principles, you have the right to opt out of interest-based advertising. You may exercise this right through the following industry opt-out mechanisms:
Please note that opting out through these mechanisms does not prevent you from receiving advertising; it means that the advertising you see may no longer be tailored to your inferred interests based on cross-site or cross-app data. Certain device-level controls (such as resetting your Mobile Advertising Identifier) may also limit interest-based advertising on mobile devices.
8.1. We retain information for as long as necessary to:
8.2. Retention periods vary based on:
Where feasible, we de-identify, aggregate, or minimize information retained.
We maintain administrative, technical, and organizational measures designed to protect information, including access controls, encryption where appropriate, monitoring, and incident response procedures.
No system is 100% secure. If you believe your account has been compromised, contact us at security@factori.ai.
We may process and store information in the United States and other countries where we or our service providers operate. Where required, we use appropriate safeguards for cross-border transfers (such as contractual protections).
11.1. Marketing communications
You can opt out of marketing emails by using the unsubscribe link in messages or contacting us at privacy@factori.ai. You may still receive operational and transactional messages.
11.2. Cookie preferences
Where available, you can manage cookie preferences via our cookie banner or settings. You can also use browser controls.
12.1. We are committed to handling personal data in a manner that is transparent, secure, and compliant with privacy and data protection laws in all jurisdictions where we operate. This includes (but is not limited to):
We recognize and uphold your rights as a data subject under these laws, and we provide mechanisms to help you exercise those rights in accordance with applicable legal requirements.
12.2. Your Rights as a Data Subject
12.3. How to Exercise Your Rights
Email privacy@factori.ai with the subject “Privacy Request” or use this link.
Note: To ensure the protection of your personal data, we may request verification of your identity before processing your request. Where legally permitted, an authorized agent or representative may submit requests on your behalf.
We aim to respond to all verified requests within the timeframes required by applicable laws — typically <b>30 days (under GDPR and Thailand PDPA), 45 days (under CCPA), or as prescribed under India’s DPDPA</b>, with an extension if necessary.
12.4. No Discrimination for Exercising Your Rights
12.5. Data Broker Certification and Industry Compliance
12.5.1. IAB Transparency and Consent Framework (TCF)
12.5.2. U.S. State Data Broker Registrations
Where required by law, Factori registers as a data broker with the applicable state authorities. Our current registration status is as follows:
These registrations reflect Factori’s ongoing commitment to operating transparently and in full compliance with applicable data broker laws. As state-level data broker legislation continues to evolve, Factori monitors regulatory developments and will pursue registration in additional jurisdictions as required by law.
This section applies to California residents and may also be relevant to residents of other U.S. states with similar privacy laws.
Categories of personal information we collect (examples)
Depending on your interaction with us, we may collect:
Purposes of collection
See Section 4 (provide services, security, improve Services, communicate, comply with law).
Sources:
Disclosures
See Section 5.
“Sale” / “sharing” under state law
Factori does not sell your personal information in the traditional sense of selling a consumer list. However, certain disclosures of personal information (for example, through cookies/advertising technologies or through making certain data products available) may be considered a “sale” or “sharing” under some state privacy laws.
Where required, we provide mechanisms to opt out of sale/sharing, such as:
Sensitive personal information
We do not intentionally collect sensitive personal information from website visitors unless you provide it to us or it is included in a product context governed by contract. Where Sensitive Data is involved in platform products, it is subject to additional controls, permitted-use restrictions, and contractual terms.
The Services are intended for business users and are not directed to children. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided information to us, contact [privacy@factori.ai].
We may update this Policy from time to time. We will post the updated version and revise the “Last Updated” date. Material changes may be communicated through the Services or by other means.
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