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How much consumers are spending in a category, and how that spend is distributed across brands.
Average basket size and frequency trends to understand how shoppers are behaving, not just how much they spend.
Where spend is rising, flat, or falling—by country, region, city, or neighborhood.
Simple indicators of who is gaining or losing share in each market over time.
Understand total category behavior, not just your own sales, so you can size the true opportunity.
Identify where categories are heating up or cooling down before it shows up in lagging internal reports.
Compare your trends against the broader market to see if a problem is local, category‑wide, or competitor‑specific.
Give demand planning, marketing, and finance a shared view of what’s happening in the real market.
Use market‑level category and brand trends as an extra signal to refine demand plans and explain shifts.
Allocate space and emphasis to categories and brands that are gaining momentum in each market.
See how competitors are performing and where promos are actually moving the needle.
Pick markets for new stores, campaigns, or investments based on proven spend, not guesswork.
Use purchase‑based outcomes to evaluate campaigns and inform next‑cycle planning.
Data & analytics teamsLooking for clean, external sales signals to add into models and dashboards.
Merchandising & category management Making decisions on space, mix, and featured brands.
Marketing & growth teams Planning where to focus budgets and how to tailor messaging by market.
Strategy & financeAssessing market health, competitive dynamics, and investment opportunities.
Tell us which regions, categories, and brands you care about.
Explore how spend, share, and momentum look across a few key markets.
Connect Retail Sales to your planning, analytics, and marketing workflows.
Factori Retail Data shows where shoppers are spending across brands, categories, and markets.
Factori includes spend trends, category performance, brand share, ticket patterns, visit frequency, and market momentum
Internal sales show your performance. Factori Retail shows broader market behavior, so you can benchmark against category and competitor trends.
It adds external spend and category signals to help forecasts explain market shifts before they show up fully in internal sales.
Teams can see which categories and brands are gaining momentum in each market, then adjust space, mix, and emphasis accordingly.
Yes. It helps teams understand where promotions are moving demand and where competitor or category performance is changing.
Retail Sales supports data, analytics, merchandising, category, marketing, growth, strategy, and finance teams.
Choose the markets, categories, and brands you care about, then review a sample of spend, share, and momentum trends.
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