Trusted by
Trusted by
Predefined audiences you can use immediately—no rebuilding segmentation from scratch.
Segments that help answer “who’s in market?” and “who’s likely to respond?”
Demographics, life stage, socio‑economics, interests, lifestyle, category affinity, and more.
Understand where segments concentrate by neighborhood, trade area, or market for smarter geo planning.
Know what kinds of customers dominate an area and how that differs store‑to‑store or region‑to‑region.
One segment language for growth, CRM, brand, and analytics—less fragmentation and conflicting definitions.
Focus spend and offers on the audiences most likely to convert, not broad approximations.
Create clear, repeatable audience playbooks instead of one‑off “clever” targeting that’s hard to scale.
When performance varies, you can point to audience mix differences—not just “creative” or “the algorithm.”
Prioritize markets and neighborhoods by audience fit, before you allocate budget or open new locations.
Audience analytics gives you a geo-aware view of where your highest-value audience segments actually concentrate, so media spend and expansion decisions are grounded in real audience data rather than broad approximations.
Choose corridors, screens, and regions based on where your highest‑value audiences actually concentrate.
Audience insights tied to real-world location let media teams move beyond panel-based estimates and plan with the kind of audience analysis that holds up across channels and formats.
Audience analytics makes it easier to identify which segments are most likely to respond, run meaningful audience analysis before a campaign launches, and improve acquisition efficiency without increasing spend.
Understand whether a trade area matches your format and price point based on the audiences who live and work nearby. Layering audience data on top of location context turns site selection from a gut call into a repeatable process grounded in real audience insights.
Audience engagement with a new product is far easier to drive when you've used audience segments to identify the right markets from the start, rather than discovering the fit (or lack of it) post-launch.
Growth, performance marketing, and media teamsCRM and lifecycle marketingBrand and insights teamsRetail, real estate, and network strategyData and analytics teams supporting segmentation and measurement
See how industry leaders are revolutionizing their strategies with Factori
“Most audience data we’d used was either self-reported or modelled from panel surveys, both have coverage and recency limitations.
Factori’s Audiences are grounded in observed movement and place visitation behaviour, which made them more predictive for our media planning use cases. Campaign performance against Factori-defined segments was noticeably stronger than our previous third-party audience sources.”
Tell us which regions, cities, or trade areas matter most.
Start with a few regions, trade areas, or store catchments you care about most.
Use audience insights to shape geo strategy, channel investment, and campaign design.
Standardize your “best audience” learnings across more markets and teams.
Factori Audiences provides privacy-safe, geo-aware consumer segments that help businesses plan, target, activate, and measure audiences across markets, neighborhoods, channels, and campaigns.
Businesses use Factori Audiences for audience targeting, media planning, customer acquisition, market segmentation, campaign activation, retail media, CTV planning, OOH planning, and local marketing strategy.
Factori Audiences helps marketers identify high-value consumer segments, demand-rich geographies, local market fit, and audience concentrations for media planning, campaign activation, retail media, CTV, OOH, and regional marketing.
Factori builds Audiences from aggregated consumer, demographic, lifestyle, interest, behavior, market, and intent signals. These are normalized into privacy-safe audience segments by geography and use case.
Customers can access using any of these options:
(1) Download a 100-row sample CSV for FREE
(2) Connect the MCP server to your AI client and query in natural language
(3) Book a 30-minute discovery call, validate fit against a specific use case.
(4) Factori Platform
Audience refresh cadence depends on the segment type and source. Dynamic behavior and interest-based segments may update more frequently, while demographic or lifestyle segments may update on scheduled monthly, quarterly, or annual cycles.
Basic demographic targeting is broad. Factori Audiences combines demographics, interests, behaviors, intent, location context, and market signals into actionable segments for buyer targeting, media planning, and performance measurement.
© 2026 Factori. All rights reserved.
