Target smarter.
Measure cleaner.
Build with real‑world truth.

Factori helps your team add real‑world context—movement, events, local economics, retail spend, and more into your existing demand models, so plans are less wrong and easier to trust.

Trusted by

Trusted by

Why demand teams use Factori

Stronger audience strategy

Plan and standardize targeting with predefined segments and market‑level consumer insight.

Cross‑channel reach and consistency

Build audience plans that hold up across web, mobile, and CTV with a shared identity and segment foundation (where applicable).

Geo‑aware activation and reporting

Make “where” consistent across platforms with a universal geo translator for boundaries, grids, and IDs.

Demand sensing and market timing

Spot shifts in interest and purchase behavior by market to prioritize spend, creative, and distribution.

Measurement you can explain

Understand performance differences by audience mix, market conditions, and location context—so results aren’t a black box.

Impactful marketing decisions driven by better data

Better data drives 
superior marketing outcomes

Audience targeting & segmentation

Standardize segments across campaigns and markets, then refine targeting based on where high‑value audiences concentrate.

CTV planning and market selection

Choose markets and audience strategies with stronger signal—then compare results consistently across regions.

Geo‑targeting and local market rollout

Plan spend and messaging by neighborhood, ZIP, trade area, or territory using a consistent geo framework.

Identity‑driven activation and measurement (where applicable)

Improve continuity across devices and channels, reduce duplicates, and support frequency and suppression workflows.

Retail media and commerce‑aware targeting

Align audience strategy with market‑level purchase behavior and category demand signals.

Market pulse monitoring

Track shifts in interest and intent by market to inform creative, timing, and budget reallocation.

B2B targeting (where relevant)

Build account and territory strategies using verified business intelligence and location context.

Datasets used in Adtech & Martech

Audience

Audience

Thousands of predefined segments to standardize targeting and planning.

Places

Places

Ground activation and reporting in real locations, trade areas, and points of interest.

People

People

Privacy‑safe consumer insights aggregated by geography for market understanding and segmentation.

Mobility

Mobility

Add movement, local moments, and access constraints to improve timing and geo strategies.

Identity

Identity

A privacy‑first identity graph linking offline and ecosystem IDs for cross‑channel reach and measurement (where applicable).

Market

Market

Search and commerce signals to understand what markets are paying attention to right now.

Used by Leading marketing teams
use our data planning & data teams

DSPs, SSPs, and adtech platforms

Trust and governance

Factori is designed for responsible advertising use:

Provider‑certified rights for partner‑supplied datasets

Platform‑governed access with clear permitted uses and enforcement

Privacy‑safe delivery aligned with enterprise risk reviews and modern expectations

Pick the workflow

Targeting, geo planning, measurement, identity, or enrichment.

Choose a pilot scope

A few markets, a campaign type, or a single line of business.

Validate fit fast

Confirm coverage, segment availability, geo alignment, and usability.

Scale the playbook

Standardize audiences and geographies so every campaign starts ahead.

Frequently Asked Questions

How does Factori help AdTech and MarTech teams improve audience intelligence?

Factori adds privacy-safe signals like people, places, mobility, market interest, retail spend, events, and geo context to improve audience planning, targeting, activation, and measurement.

Why should AdTech and MarTech platforms use external data?

Platform data shows campaign and customer behavior. Factori adds outside-in context to explain where audiences are, what they care about, and which markets show stronger demand.

How can Factori improve audience targeting and segmentation?

Factori helps teams build richer audience segments using demographics, interests, behaviors, intent, location context, category affinity, and local market signals.

Can Factori support privacy-safe activation and measurement?

Yes. Factori supports aggregated, policy-aligned, and privacy-safe audience intelligence designed for responsible targeting, clean-room collaboration, campaign analysis, and measurement.

How does Factori help improve campaign planning and media strategy?

Factori helps teams identify high-value audiences, demand-rich geographies, local events, retail activity, market momentum, and category signals before media is activated

Can Factori support retail media and shopper marketing use cases?

Yes. Factori connects audience, retail sales, market, mobility, and place signals to help platforms support retail media planning, shopper targeting, category insights, and campaign lift analysis.

How does Factori work with existing AdTech and MarTech platforms?

Factori enriches existing CDPs, DSPs, clean rooms, identity graphs, BI tools, and analytics workflows with ready-to-join external data and audience features.

How do AdTech and MarTech teams test Factori before scaling?

Start with one audience, campaign, geography, category, or retail media use case, then compare Factori-enriched planning for reach quality, targeting precision, conversion lift, measurement depth, and ROI.