Trusted by
Trusted by
Plan and standardize targeting with predefined segments and market‑level consumer insight.
Build audience plans that hold up across web, mobile, and CTV with a shared identity and segment foundation (where applicable).
Make “where” consistent across platforms with a universal geo translator for boundaries, grids, and IDs.
Spot shifts in interest and purchase behavior by market to prioritize spend, creative, and distribution.
Understand performance differences by audience mix, market conditions, and location context—so results aren’t a black box.
Move from broad targeting to clear market‑by‑market strategy.
Eliminate fragmented segment definitions and geo mapping chaos across tools and teams.
Focus on the audiences and regions that actually fit—before budget is committed.
Standardize segments across campaigns and markets, then refine targeting based on where high‑value audiences concentrate.
Choose markets and audience strategies with stronger signal—then compare results consistently across regions.
Plan spend and messaging by neighborhood, ZIP, trade area, or territory using a consistent geo framework.
Improve continuity across devices and channels, reduce duplicates, and support frequency and suppression workflows.
Align audience strategy with market‑level purchase behavior and category demand signals.
Track shifts in interest and intent by market to inform creative, timing, and budget reallocation.
Build account and territory strategies using verified business intelligence and location context.
Add movement, local moments, and access constraints to improve timing and geo strategies.
A privacy‑first identity graph linking offline and ecosystem IDs for cross‑channel reach and measurement (where applicable).
Search and commerce signals to understand what markets are paying attention to right now.
DSPs, SSPs, and adtech platforms
Retail media networks and commerce media teams
Measurement and analytics providers
Agencies and performance marketing teamsMartech teams building segmentation and activation foundationsData product teams packaging audience and geo intelligenceTargeting, geo planning, measurement, identity, or enrichment.
A few markets, a campaign type, or a single line of business.
Confirm coverage, segment availability, geo alignment, and usability.
Standardize audiences and geographies so every campaign starts ahead.
Factori adds privacy-safe signals like people, places, mobility, market interest, retail spend, events, and geo context to improve audience planning, targeting, activation, and measurement.
Platform data shows campaign and customer behavior. Factori adds outside-in context to explain where audiences are, what they care about, and which markets show stronger demand.
Factori helps teams build richer audience segments using demographics, interests, behaviors, intent, location context, category affinity, and local market signals.
Yes. Factori supports aggregated, policy-aligned, and privacy-safe audience intelligence designed for responsible targeting, clean-room collaboration, campaign analysis, and measurement.
Factori helps teams identify high-value audiences, demand-rich geographies, local events, retail activity, market momentum, and category signals before media is activated
Yes. Factori connects audience, retail sales, market, mobility, and place signals to help platforms support retail media planning, shopper targeting, category insights, and campaign lift analysis.
Factori enriches existing CDPs, DSPs, clean rooms, identity graphs, BI tools, and analytics workflows with ready-to-join external data and audience features.
Start with one audience, campaign, geography, category, or retail media use case, then compare Factori-enriched planning for reach quality, targeting precision, conversion lift, measurement depth, and ROI.
© 2026 Factori. All rights reserved.
