Fuel better physical‑world outcomes

Factori gives your team high‑quality, real‑world datasets about how people move, shop, work, and live, along with other real world signals so your campaigns, models and dashboards reflect and react to what’s actually happening on the ground, not just what’s in your systems.

Trusted by

Trusted by

Real world intelligence made easy

Get instant real world context with our graph model powered by accurate data sources that are cleaned, ready to join and consume. We do the heavy lifting so you don’t have to.

Reach new customers with precision & confidence

Choose better store, branch network locations

Plan inventory, promos, & staffing with better demand forecasting

Make enterprise AI more accurate and explainable

Real-World Data You Can Trust

Each dataset is designed to be simple to understand, easy to join, and immediately useful for data and analytics teams.

Mobility

Mobility

How people move through the physical world—visits and patterns around stores, venues, and neighborhoods.

Places

Places

Clean, consistent details about stores, restaurants, venues, points of interest, and their surroundings.

People

People

Privacy‑safe consumer graph covering demographics, income bands, lifestyle and interest indicators.

Events

Events

Local events that move demand: concerts, sports, conferences, school calendars, public holidays, and more.

Property

Property

Context on parcels and neighborhoods: land use, property types, and housing stress indicators.

Market

Market

Search and commerce signals: which brands, products, and categories are gaining attention across markets.

Retail

Retail

Retail sales indicators by market and category to show where spend is rising or softening.

Business

Business

Business density and composition by area: categories, formats, and competitive mix around your locations.

Economic

Economic

Local economic pulse of income, employment, and other fundamentals that shape background demand.

Audiences

Audiences

Thousands of ready‑made consumer segments by market: demographics, interests, behaviors, and intent signals.

Identity

Identity

Privacy‑first identity graph linking various types of identities for cross‑device reach and measurement.

Geo

Geo

Universal geo crosswalk of boundaries, ZIPs, parcels, and building footprints mapped to grid and ID systems.

Built For Modern Data Teams

Simple to join

Delivered in clean tables with geoIDs and clear documentation, so you can connect to your stores, branches, depots, and trade areas quickly.

Available through the major data clouds and easy to use in SQL, notebooks, BI tools, and ML pipelines.

Plain‑language columns your data, ops, and finance teams can all understand. No black boxes.

Aggregated where required, with a privacy‑first approach and transparent sourcing and refresh cadences.

Case Study

Factori Intelligence Supports Honda’s Showroom Expansion in India & Thailand

Integrated mobility, consumer, and place intelligence enabling smarter model launches, targeted campaigns, and high-confidence site selection.

Automotive

Market Entry & Expansion

Showroom Site Selection

Transform Your Business Outcomes

Demand Forecasting

Use mobility, events, retail, economic, and other real world signals to cut forecast error and explain why demand changed.

Retail & Site Planning

Combine places, people, property, and economic data to choose better locations, score trade areas, and understand cannibalization risk.

Inventory & Supply Chain

Plan stock and capacity with local demand patterns, store catchments, and economic shifts in mind.

Marketing & Growth

Aim campaigns where people actually are, with interest and purchase signals that reveal real intent.

Workforce Planning

Staff stores, branches, and depots according to local footfall, events, and economic conditions.

Enterprise AI Development

Feed your models with reliable real‑world context so predictions are more accurate and easier to trust.

Designed For Precision

Data & analytics teams who own forecasting and planning

Applied ML teams building models for demand, churn, risk, and pricing

Operations and supply chain leaders who need plans they can trust

Strategy, real‑estate, and finance teams making big, irreversible bets

Ready to Unlock the Real World?

Ready to see what changes when your models understand the real world?

Get a product tour to walk through your use cases, or explore our datasets to see exactly what’s available for your locations and markets.