The Single Source of Truth for Physical World Locations

Factori’s Places dataset gives you a consistent view of stores, restaurants, venues and other points of interest—so your team knows exactly what’s on the ground in every market, and can plan with confidence.

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Trusted by

Trusted by

Know what’s the latest, on the ground

Places is a structured, always‑on catalog of physical locations.
It answers a simple question: “What’s here?”

You get an up‑to‑date view of:

Retailers, restaurants, QSRs and convenience stores

Hotels, attractions, healthcare, financial and service locations

Key amenities around your own sites and candidate sites

All with consistent naming, categories and location details so your analysis isn’t held back by messy POI data.

What you get

Verified locations

A curated list of places in your markets with coordinates, names and core attributes.

Store‑level attributes

Where available: formats, opening status, basic amenities and other traits that matter for planning.

Standard categories and brands

Simple, consistent categories and brand labels so you can compare like‑for‑like across regions.

Neighborhood context

What sits around each of your locations: other retailers, competitors, complementary services.

Updates over time

New openings, closures and rebrands surfaced regularly, so your maps and models stay current.

What you can do with Places

Choose better sites

Compare potential locations by what’s already nearby—anchors, competitors, complementary brands.

Understand competitive pressure

See concentrations of competitors around your stores, branches or hotels.

Support sales and expansion planning

Identify gaps in coverage, white space and areas of saturation in one view.

Give your teams a reliable base map

Stop debating whose POI file is “right.” Start from a single, trusted Places dataset.

Make other data more useful

Attach demand, mobility, people and economic signals to a clean set of locations instead of messy IDs.

Who uses Places

Real estate & network strategy

To score trade areas, compare candidates and plan expansion.

To join all external signals (mobility, people, events, economic) to a standard set of locations.

To understand what’s around their sites and what’s changing.

To find co‑marketing opportunities, nearby partners and hyperlocal activation zones.

How Places works with other Factori datasets

Places + Mobility

Places + People

Places + Events & Market

Places + Economic & Business

Send us your current locations

We’ll match your stores, branches, hotels or depots to the Places dataset.

Review a sample market

See how clean POI data changes how you look at one city or region.

Roll out across your footprint

Standardize your locations once, then plug other Factori datasets into the same base.

Frequently Asked Questions

What is Factori Places data?

Factori Places data is a normalized location intelligence layer that turns real-world places into clean, ready-to-join data for analysis, planning, and forecasting.

What types of places data does Factori cover?

Factori organizes stores, restaurants, venues, hotels, attractions, services, and other physical locations into consistent categories, attributes, and geographies.

How does Places data help with site selection?

Places data helps teams compare markets, neighborhoods, competitors, anchors, and nearby demand drivers before choosing a new location.

Can Places data help us understand competitors?

Yes. Places data makes it easier to map competitor density, nearby brands, category mix, and local market saturation around any location.

How does Places data improve forecasting?

Places data adds real-world context around each business location, helping models explain demand shifts caused by nearby venues, competitors, and market activity.

How is Places data different from a basic POI dataset?

Factori Places data is built for enterprise use: normalized, model-ready, joinable, and designed to connect with mobility, events, weather, and economic signals.

Which teams use Factori Places data?

Places data supports data science, analytics, real estate, strategy, operations, marketing, and expansion teams that need trusted location context.

How do we get started with Places data?

Share your business locations or target markets, and Factori can prepare a sample location layer for review, matching, and analysis.