Reach consumers everywhere you advertise.

Factori Identity is an advanced, privacy‑first identity graph built for modern advertising that links your offline identifiers to interoperable ecosystem IDs and digital identifiers, so you can activate and measure across web, mobile and CTV.

Trusted by

Trusted by

World’s leading privacy-safe identity layer

A people‑based identity graph

Resolve fragmented identifiers into a stable, pseudonymous person/household view.

Offline‑to‑digital linking

Connect hashed email/phone to digital identifiers used for activation and measurement.

Interoperable ecosystem IDs

Support identity frameworks like UID2 to extend reach across channels—especially CTV and the open internet.

Cross‑device continuity

Improve consistency across devices and environments so audiences and measurement don’t break when signals change.

Privacy‑first by design

Built around pseudonymous identifiers and policy controls—designed for consented, permissioned activation.

Reach your next customer with precision

Addressability without the chaos

Move beyond brittle cookie syncing and fragmented IDs. Build on a single, durable identity layer.

Better reach across channels

Activate the same customer across CTV, mobile, and the open web with fewer gaps and fewer duplicates.

Cleaner measurement

When identities connect, attribution and lift become more reliable—and easier to explain.

Smarter frequency and suppression

Reduce waste and overserving by managing exposure across devices and channels.

Built for today’s privacy reality

Designed to work in a world of shifting signals and stricter governance.

Take your targeting to the next level

Customer onboarding for activation

Bring your first‑party customer identifiers and activate them across major ad platforms with consistent identity mapping.

CTV audience activation

Extend addressable reach into Connected TV using interoperable IDs and cross‑environment linking.

Cross‑device frequency management

Reduce duplicates and manage frequency more effectively across channels and devices.

Measurement and attribution

Connect exposure to outcomes with more stable identity linkages and less measurement noise.

Privacy‑safe data collaboration

Enable partner and publisher collaboration workflows with identity as the connective tissue—without exposing raw identifiers.

Made for teams who rely on precision

Brands and agencies running omnichannel media (especially CTV)

How Identity works with other Factori products

Identity + Audiences

Identity + Market + Retail

Identity + Geo

Identity + Places

Define your activation goal

CTV reach, omnichannel targeting, measurement, frequency control, or partner collaboration.

Bring your identifiers (hashed)

Start with a consented first‑party slice—validate match quality and workflow impact.

Activate and measure

Run a pilot campaign or measurement project, then scale across more channels and teams.