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Data Insights

Explore our latest publications, from industry insights to in-depth tech analysis

Enhancing brand loyalty with customer data.

Learn how identity resolution empowers brands to offer personalized experiences, understand customer behaviors, and drive brand loyalty. Request a demo now.

Why Identity Resolution Will Be A Part Of Every Marketer’s Data Strategy In The Privacy-First Era

Discover why identity resolution is essential for marketers in the privacy-first era. Learn how it empowers brands to deliver personalized experiences.

How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change

Discover how CPG brands utilize app usage data to understand shifts in consumer behavior, optimize omnichannel marketing, and predict future trends. Contact us for insights!

Why location data is the new currency enterprises need

Learn why location data is crucial for businesses in the digital age. Learn how it revolutionizes customer insights and transforms customer experiences.

Mobile Audiences for Automotive: Mastering the Art of Targeting Auto Intenders

Unlock the power of mobile audiences to understand complex car buying journeys, personalize targeting, and enhance ROI for automotive brands in the Asia Pacific region.

E-commerce is now capitalising on Mobile Audiences to boost conversions

Discover how e-commerce brands can capitalize on mobile audiences to enhance consumer insight, tailor marketing strategies, and boost conversion rates.

Mobile location tracking will boost in-store customer experience

Learn how mobile data tracking enhances footfall measurement, drives better campaigns, and customizes in-store experiences, as discussed by Tom Gregory of Factori.

OOH comes of age with location intelligence

Discover how location intelligence is revolutionizing Out Of Home advertising, improving site selection, and measuring ROI for better campaign effectiveness.

How to make the most of the OTT advertising opportunity

Explore strategies for navigating the booming OTT advertising landscape, from audience insights to measurement frameworks, and prepare for the future of video marketing.