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Data Insights

Explore our latest publications, from industry insights to in-depth tech analysis

Mobile location tracking will boost in-store customer experience

Learn how mobile data tracking enhances footfall measurement, drives better campaigns, and customizes in-store experiences, as discussed by Tom Gregory of Factori.

OOH comes of age with location intelligence

Discover how location intelligence is revolutionizing Out Of Home advertising, improving site selection, and measuring ROI for better campaign effectiveness.

How to make the most of the OTT advertising opportunity

Explore strategies for navigating the booming OTT advertising landscape, from audience insights to measurement frameworks, and prepare for the future of video marketing.

Why Real World Data Enrichment Is Crucial In E-Commerce Audience

Unlock the power of audience data in modern marketing. Learn how to leverage data for targeted campaigns amidst evolving advertising landscapes. Download now!

Why Social Distancing Matters: Insights From Geo-Spatial Data

Learn the importance of social distancing through geo-spatial data analysis. Learn about travel patterns, COVID-19 correlations, and hotspot identification.

Targeting Shoppers For This Festive Season? Look No Further!

Maximize holiday sales! Explore audience segments like Mall Visitors, Mobile Shoppers, Gift Shoppers, and Shopping App Users for festive marketing success.