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Explore our latest publications, from industry insights to in-depth tech analysis

Retail Location Analysis: A Data-Driven Guide to Site Selection

How Store Cannibalisation Analysis Separates Net-New Demand

Learn how store cannibalisation analysis helps retailers separate net-new demand from transferred visits and measure the network impact of a new store.

Published on: August 6, 2026

Foot Traffic Attribution: How to Measure Campaign-Driven Store Visits

Learn how foot traffic attribution connects ad exposure with store visits, measures incremental lift, and improves offline campaign performance.

Published on: July 30, 2026

Catchment Area Analysis for Evaluating Retail Locations

Discover how catchment area analysis uses mobility, POI, people, and visit data to evaluate retail locations, market potential, and cannibalization risk.

Published on: July 29, 2026

What Is a Catchment Area and How Do Businesses Analyse It?

Understand what a catchment area is, how businesses analyse it, and how mobility, visit, Places, and People data improve location decisions.

Published on: July 28, 2026

12 Ways to Increase Foot Traffic in Retail Using Real-World Data

Discover how to increase foot traffic in retail using mobility data, trade area insights, audience targeting, and campaign measurement.

Published on: July 23, 2026

How Data-Driven Retail Decisions Improve Stores, Markets, and Demand Planning

See how retailers use internal and external data to improve store performance, demand planning, marketing, site selection, and market expansion.

Published on: July 23, 2026

Using Geospatial Data for Retail Industry to Evaluate Sites, Trade Areas, and Markets

See how retailers use geospatial data to evaluate sites, analyze trade areas, compare markets, and support smarter expansion decisions.

Published on: July 20, 2026

Cluster Analysis in Retail Industry: How to Build Better Store and Market Clusters

Cluster analysis in the retail industry helps retailers group stores, customers, products, and markets to improve planning, forecasting, and expansion.

Published on: July 17, 2026

What Is Demand Sensing? Definition, Benefits, and Use Cases

Understand demand sensing, how it works, the data it uses, and how businesses improve short-term forecasts, inventory planning, and market decisions.

Published on: July 17, 2026

Read The Latest Data Insights

Retail Location Analysis: A Data-Driven Guide to Site Selection

Read The Latest
Data Insights