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Data Insights

Explore our latest publications, from industry insights to in-depth tech analysis

How to Increase Foot Traffic in Retail Using Real-World Data

12 Ways to Increase Foot Traffic in Retail Using Real-World Data

Discover how to increase foot traffic in retail using mobility data, trade area insights, audience targeting, and campaign measurement.
How Data-Driven Retail Decisions Improve Stores, Markets, and Demand Planning

How Data-Driven Retail Decisions Improve Stores, Markets, and Demand Planning

See how retailers use internal and external data to improve store performance, demand planning, marketing, site selection, and market expansion.
Using Geospatial Data for Retail Industry to Evaluate Sites, Trade Areas, and Markets

Using Geospatial Data for Retail Industry to Evaluate Sites, Trade Areas, and Markets

See how retailers use geospatial data to evaluate sites, analyze trade areas, compare markets, and support smarter expansion decisions.
Cluster Analysis in Retail Industry_ How to Build Better Store and Market Clusters

Cluster Analysis in Retail Industry: How to Build Better Store and Market Clusters

Cluster analysis in the retail industry helps retailers group stores, customers, products, and markets to improve planning, forecasting, and expansion.
What Is Demand Sensing_ Definition, Benefits, and Use Cases

What Is Demand Sensing? Definition, Benefits, and Use Cases

Understand demand sensing, how it works, the data it uses, and how businesses improve short-term forecasts, inventory planning, and market decisions.
How High-Fidelity Mobility Data Fuels Hyper-Personalized Campaigns

How High-Fidelity Mobility Data Fuels Hyper-Personalized Campaigns

Marketers crave personalization, but most still miss the mark. High-fidelity mobility data reveals real-world consumer behavior with unmatched precision. It’s the edge brands need to deliver truly relevant, moment-based campaigns.
How Footfall Data Helps Businesses Choose Better Locations

How Footfall Data Helps Businesses Choose Better Locations

Learn how footfall data helps businesses evaluate demand, compare locations, understand catchments, reduce site selection risk, and choose better locations.
Geospatial Data_ Definition, Types, and Business Use Cases

Geospatial Data: Definition, Types, and Business Use Cases

Learn what geospatial data is, how it differs from location data and GIS, and how businesses use it for site selection, targeting, forecasting, and planning.
How to Increase Foot Traffic in Retail Stores

How to Increase Foot Traffic in Retail Stores

Learn how to increase foot traffic in retail stores using audience targeting, geo-targeted campaigns, store experiences, retail partnerships, and location data.