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Data Insights

Explore our latest publications, from industry insights to in-depth tech analysis

Catchment Area

What Is a Catchment Area and How Do Businesses Analyse It?

Understand what a catchment area is, how businesses analyse it, and how mobility, visit, Places, and People data improve location decisions.
12 Ways to Increase Foot Traffic in Retail Using Real-World Data

12 Ways to Increase Foot Traffic in Retail Using Real-World Data

Discover how to increase foot traffic in retail using mobility data, trade area insights, audience targeting, and campaign measurement.
Data-Driven Retail Decisions

How Data-Driven Retail Decisions Improve Stores, Markets, and Demand Planning

See how retailers use internal and external data to improve store performance, demand planning, marketing, site selection, and market expansion.
Using Geospatial Data for Retail Industry to Evaluate Sites, Trade Areas, and Markets

Using Geospatial Data for Retail Industry to Evaluate Sites, Trade Areas, and Markets

See how retailers use geospatial data to evaluate sites, analyze trade areas, compare markets, and support smarter expansion decisions.
Why Retailers Miss Demand Shifts and How Demand Sensing in Retail Helps

Why Retailers Miss Demand Shifts and How Demand Sensing in Retail Helps

See how demand sensing in retail helps teams detect store-level demand shifts using sales, foot traffic, visit, market, and consumer data.
Cluster Analysis in Retail Industry_ How to Build Better Store and Market Clusters

Cluster Analysis in Retail Industry: How to Build Better Store and Market Clusters

Cluster analysis in the retail industry helps retailers group stores, customers, products, and markets to improve planning, forecasting, and expansion.
What Is Demand Sensing_ Definition, Benefits, and Use Cases

What Is Demand Sensing? Definition, Benefits, and Use Cases

Understand demand sensing, how it works, the data it uses, and how businesses improve short-term forecasts, inventory planning, and market decisions.
How High-Fidelity Mobility Data Fuels Hyper-Personalized Campaigns

How High-Fidelity Mobility Data Fuels Hyper-Personalized Campaigns

Marketers crave personalization, but most still miss the mark. High-fidelity mobility data reveals real-world consumer behavior with unmatched precision. It’s the edge brands need to deliver truly relevant, moment-based campaigns.
How External Data Helps Businesses Build a Smarter Data Strategy

How External Data Helps Businesses Drive Better Decisions

Discover how external data transforms business operations and why a strong data strategy is crucial. Learn about the benefits of integrating external insights for enhanced decision-making, risk management, and innovation, and explore practical steps to implement an effective data strategy that drive

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