The process of crediting a physical store visit to a specific advertising exposure, campaign, or audience segment — quantifying offline impact of media spend.
This is the physical-world counterpart to a digital conversion event — instead of tracking a click through to a purchase page, it tracks an ad exposure through to a device physically entering a store, using the same exposed-versus-control logic as any other attribution method.
Further reading: How offline attribution works · Footfall attribution for DOOH
