A raw data point — a GPS ping, Wi-Fi observation, or network event — captured from a device at a specific time and location. Factori processes 90B+ signals daily.
Factori processes 90B+ of these raw signals daily — each one just a timestamped location observation from a single device — and it’s the aggregation, deduplication, and modeling on top of that raw volume that turns individually meaningless pings into usable metrics like foot traffic, dwell time, and trade areas.
Further reading: From raw signal to real-world context · The Real World Graph
