The volume of physical visits to a location over a defined time period, measured by aggregating device-level mobility signals passing through or stopping at that venue.
This is measured by aggregating anonymized device-level mobility signals that pass through or stop within a location’s defined boundary over a chosen window, then filtering out passersby who never qualify as a true visit giving retailers, restaurants, and real estate teams a volume metric they can trend over time or compare across sites.
Further reading: Foot traffic analytics guide · Improving retail foot traffic
