The process of connecting an advertising exposure or marketing campaign to a subsequent physical store visit, quantifying the real-world impact of media spend.
The standard method compares visit rates between a group exposed to a campaign and a matched, unexposed control group, then attributes the difference in visit rate to the media spend the same logic used for online conversion attribution, just applied to a physical door instead of a checkout page.
Further reading: How offline attribution works · Footfall attribution for DOOH
