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Data Insights

Explore our latest publications, from industry insights to in-depth tech analysis

Why Identity Resolution Will Be A Part Of Every Marketer’s Data Strategy In The Privacy-First Era

Discover why identity resolution is essential for marketers in the privacy-first era. Learn how it empowers brands to deliver personalized experiences.

Mobile location tracking will boost in-store customer experience

Learn how mobile data tracking enhances footfall measurement, drives better campaigns, and customizes in-store experiences, as discussed by Tom Gregory of Factori.

OOH comes of age with location intelligence

Discover how location intelligence is revolutionizing Out Of Home advertising, improving site selection, and measuring ROI for better campaign effectiveness.

A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It?

Discover how data-driven insights can help luxury hotels navigate the complexities of post-pandemic travel, win consumer trust, and optimize operational expenses. Learn more now!

How to make the most of the OTT advertising opportunity

Explore strategies for navigating the booming OTT advertising landscape, from audience insights to measurement frameworks, and prepare for the future of video marketing.

How Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

Discover how data enrichment drives better content and ad engagement on OTT platforms. Learn how real-world intelligence and consumer insights optimize user experiences.

Australia’s Physical Retail Ecosystem Is Changing Dramatically. Are Retail Brands Keeping Up?

Explore how Australian retail brands can leverage real-world intelligence and consumer insights to navigate cultural diversity and e-commerce trends. Evolve your strategy now!

How To Reach Luxury Shoppers In Japan

Learn how to harness data enrichment and lookalike audience targeting to reach Japanese luxury consumers across omnichannel platforms. Request a demo today!

Why Real World Data Enrichment Is Crucial In E-Commerce Audience

Unlock the power of audience data in modern marketing. Learn how to leverage data for targeted campaigns amidst evolving advertising landscapes. Download now!