A qualifying presence event recorded when a device spends a minimum dwell period within the defined boundary of a location, filtered for accuracy against passerby signals.
Factori’s visit data combines several attributes — location ID, day of week, and part of day, among others — to calculate foot traffic for a specific POI, with up to 30 distinct data records possible per location depending on how those attributes combine.
Further reading: Visit data and consumer behavior · Mobility layer
