Data delivered with minimal latency from the moment of collection, enabling time-sensitive applications such as dynamic audience activation or live event measurement.
The practical bar for “real time” varies by use case a dynamic pricing engine might need updates within seconds, while a daily audience refresh is real time enough for most media activation but in either case it’s distinguished from historical data by how close to the moment of collection it becomes usable.
Further reading: How AI uses real-world data in real time · MCP server
