The amount of time a visitor spends at a specific location during a single visit, used to gauge engagement, intent, and customer experience quality.
A passerby who walks past a storefront for 20 seconds isn’t a visitor; someone who stays 12 minutes probably is dwell time is the threshold-setting metric that separates the two, and short dwell times at an otherwise busy location can flag an operational problem (long checkout lines, poor merchandising) even when raw traffic looks healthy.
Further reading: Foot traffic analytics · Footfall data explained
