A structured taxonomy organizing a brand’s parent company, sub-brands, and individual location chains enabling analytics that roll up or drill down across franchise levels.
A single McDonald’s location, for example, sits under a franchise operator, which sits under the regional brand entity, which sits under the parent company and having that structure encoded means a query can be scoped at any level, from “this one restaurant” up to “every location the parent company owns worldwide.”
Further reading: Understanding POI data · Places layer
