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Platform

Area Pulse

A snapshot of real-time and near-real-time activity within a defined geographic boundary, capturing foot traffic intensity, visitor counts, and behavioral patterns at a given moment.

It’s the closest thing to a live read on a place instead of a monthly average, it’s built from the most recent mobility signals available for that boundary, so a mall operator or media buyer can see whether foot traffic is currently up or down versus a typical day, not just last quarter.

Further reading: Aggregated mobility data · Mobility layer

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