Talk to the real world with Factori MCP - Get Started Now

Talk to the real world

Your AI learned the internet. Now it can learn what’s actually happening outside. Ask about people, places, movement and markets across 229 countries, in plain English.

Real-world intelligence, built for AI

Large language models made the internet fully queryable. They unlocked the ability to reason across vast amounts of text, code, and knowledge in seconds. But that understanding has always been limited to what exists online.

The physical world operates differently. It is dynamic, constantly changing, and largely unstructured. It is defined by how people move, where demand emerges, and how places evolve over time. These signals do not live on the internet, and as a result, they have remained outside the scope of how AI systems understand context.

We built the first MCP server for real-world data, so any AI agent can now query the physical world the way it queries the internet.

By structuring real-world signals across 229 countries into a unified, queryable layer, AI systems can move beyond static knowledge and access live, grounded context. The result is a shift from answering based on what was known to reasoning based on what is happening, bringing real-world awareness into every query.

“We built Factori MCP because we saw the same pattern over and over teams spending weeks integrating data pipelines just so their AI could answer basic location questions. One MCP call should be enough.”

- Koko Zarov, CRO at Factori

Five categories — billions of signals — no technical knowledge required

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People & Communities

Understand who lives, works, or moves through any area, demographics, behaviors, and daily patterns.

“Who lives within 5 miles of our new Seattle location?”

“What kinds of workers commute into downtown Austin on weekdays?”

Places & Competition
Places & Competition

Map the competitive landscape anywhere in the world, what businesses exist, how they cluster, who’s winning.

“What coffee shops compete within a mile of our proposed Shoreditch location?”

“Break down the retail landscape in San Francisco’s Marina District.”

movement
Movement & Foot Traffic

See how people actually move, when they arrive, how long they stay, how patterns shift over time.

“Who lives within 5 miles of our new Seattle location?”

“What kinds of workers commute into downtown Austin on weekdays?”

market
Markets & Trends

Track how neighborhoods and regions evolve, what’s growing, declining, and where momentum is building.

“Who lives within 5 miles of our new Seattle location?”

“What kinds of workers commute into downtown Austin on weekdays?”

site
Site & Location Decisions

Get data-backed answers to your toughest location questions, where to open, close, expand, or invest.

“Who lives within 5 miles of our new Seattle location?”

“What kinds of workers commute into downtown Austin on weekdays?”

Get started in 60 seconds

1

Open Customize

Settings → Connectors → Add custom connector

2

Paste the Factori's MCP URL

One URL. That's the whole config.

https://mcp.factori.ai/mcp
3

Sign in with your Factori login

OAuth opens in a new tab. Approve and you're live in the chat window/

Try for free now.

The real-world graph keeps growing

More data layers are on the way — each one unlocks a new category of questions your AI can answer about the physical world.

Events & Demand Signals

Concerts, sports, conferences, and calendars that move foot traffic and demand.

“What’s the property mix within 1 mile of this site — residential vs. commercial vs. mixed-use?”

Property & Land Use

Parcel types, housing density, and land use classifications that define trade areas.

“What’s the property mix within 1 mile of this site — residential vs. commercial vs. mixed-use?”

Retail Sales Indicators

Category-level spend signals showing where consumer spending is rising or softening.

“Is dining spend growing or declining in the Austin metro compared to 6 months ago?”

Market & Search Trends

“Which QSR brands are gaining search momentum in Southeast Asia this quarter?”

“Is dining spend growing or declining in the Austin metro compared to 6 months ago?”

Business Density & Mix

Chain vs. independent ratios, category composition, and competitive makeup by area.

“What’s the independent vs. chain restaurant ratio in Brooklyn, and how has it shifted?”

Economic Indicators

Income levels, employment rates, and local economic health signals that shape demand.

“How does the unemployment rate in this trade area compare to the metro average?”

Audiences & Identity

Category-level spend signals showing where consumer spending is rising or softening.

“Is dining spend growing or declining in the Austin metro compared to 6 months ago?”

Frequently Asked Questions

What is Factori MCP?

Factori MCP is a custom connector that plugs real-world intelligence directly into any AI agent like Claude, ChatGPT, or Cursor, directly to Factori’s Real-World Graph.Once connected, your agent can query live data on people, places and movement across 229 countries, in plain english, no GIS software or SQL required.

How does Factori MCP help my team?

Factori MCP replaces days of manual location research with a single AI query. Instead of pulling foot traffic, demographics, and competitor data from multiple vendors and stitching it together manually, your team can ask a question in natural language and get a structured, real-world answer in seconds, powered by live data across people, places, and movement.

Do I need to be a developer or data engineer to use it?

No, the Setup is simple and super easy:

  1. Add the Custom Connector 
  2. Generate your API key – https://console.factori.ai/home

Once you’ve added your API key, you interact with Factori the same way you’d chat with an AI, just ask your question.

Which AI tools and platforms does it work with?

Factori MCP works with any MCP-compatible client including, Claude Desktop, ChatGPT, Cursor and LangChain. If your agent environment supports MCP, you can connect Factori to it.

What data is available today and what's coming?

Factori MCP currently spans five core categories: People & Communities, Places & Competition, Movement & Foot Traffic, Markets & Trends, and Site & Location Intelligence. Additional layers are continuously being added, including Events & Demand Signals, Property & Land Use, Retail Sales Indicators and Economic Indicators, enabling AI systems to answer an even broader range of real-world questions.

What kind of questions can I ask Factori MCP?

Here are a few examples of the kinds of questions you can ask:

  • “I’m opening a coffee shop near Atlantic Station, Atlanta. How many coffee shops are already there, what’s the daily foot traffic, and what income bracket are the local residents?”
  • “What’s the competitive density around Lenox Square Mall and is the business quality matching the affluence of the neighborhood?”
  • “I want to open a gym near Ponce City Market. How saturated is the fitness market, and does the demographic profile support a premium offering?”
  • “What are the peak hours and busiest days of the week for the dining corridor near this address?”

    Factori MCP converts prompts like these into structured, real-world answers powered by live location intelligence.

Ready to give your agents real-world eyes?

Join the early access waitlist and be among the first to integrate 
Factori MCP into your AI stack.

Talk to the real world
with
Factori MCP

Ask about people, places, movement and markets, in just plain English.

https://mcp.factori.ai/mcp
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