A device or individual recorded visiting the same location on more than one distinct occasion within a defined time window, used as a proxy for loyalty and engagement.
This is one of the clearest available proxies for loyalty without needing a loyalty program at all a location with a high share of repeat visitors relative to new ones is retaining demand, while one that’s mostly first-time visitors may be relying on a fading trend or nearby event rather than a durable customer base.
Further reading: Foot traffic analytics · Mobility layer
