Any advertising displayed outside the home billboards, transit ads, street furniture measured and planned using location and foot traffic data.
Billboards, transit shelters, and street furniture fall under classic OOH, and mobility data has changed how it’s measured instead of relying only on estimated traffic counts past a static structure, it’s now possible to measure the actual audience that passed a specific panel and track how many of them later visited an advertiser’s store.
Further reading: OOH advertising fundamentals · OOH measurement with location intelligence
