The practice of deriving business insights from geospatial and mobility data including site selection, competitive benchmarking, audience profiling, and campaign measurement.
This is the umbrella discipline that everything else in this glossary sits under taking raw geospatial and mobility signals and turning them into an answer to a specific business question, whether that’s “where should we open next” or “which competitor is taking our customers.”
Further reading: What is location intelligence · Applications of location intelligence
