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Platform

Data Layer

A discrete category of real-world information within the Factori Real World Graph. Factori’s 12 data layers span Mobility, Places, People, Identity, Property, and Context.

Factori organizes its Real World Graph into 12 standardized datasets Mobility, Places, People, Audiences, Identity, Retail, Market, Economic, Events, Property, Business, and Geo each governed and privacy-safe on its own, but designed to join cleanly with the others and with a customer’s existing data stack.

Further reading: How the Factori platform is organized · The Real World Graph

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