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Data Insights

Explore our latest publications, from industry insights to in-depth tech analysis

Keeping up with the millennials

Explore the unique traits and preferences of millennials and learn how mobile data and location analytics can help brands stay relevant and consumer-centric.

Why location data is the new currency enterprises need

Learn why location data is crucial for businesses in the digital age. Learn how it revolutionizes customer insights and transforms customer experiences.

Mobile location tracking will boost in-store customer experience

Learn how mobile data tracking enhances footfall measurement, drives better campaigns, and customizes in-store experiences, as discussed by Tom Gregory of Factori.

OOH comes of age with location intelligence

Discover how location intelligence is revolutionizing Out Of Home advertising, improving site selection, and measuring ROI for better campaign effectiveness.