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Find your next customer.

Identify people who match your ideal customer profile using real-world behavior, demographics, location, and more. Audience Studio turns these insights into ready-to-activate audiences.

Built for teams who  don't have it all figured out yet.

Most audience tools assume you’ve already unified your customer data. Audience Studio doesn’t, whether you know exactly which filters you want or just know who you’re trying to reach.

No CDP required

Build a usable audience straight from criteria or a lookalike seed, with no stitched-together enrichment stack to set up first.

No first-party list required

Start from a plain description instead of your own customer data. Useful the day you need a new audience, not just a repeat one.

See reach before you spend

Estimated and addressable reach shown upfront. Nothing is spent until you choose to generate and unlock the audience.

Two ways to build the same audience.

Describe who you’re picturing, or set every criterion yourself. Audience Studio resolves either into the same sized, reportable audience.

Type what you're picturing. We'll resolve it into filters.

Or set every criterion yourself.

Or start from your best customers and expand the reach.

Upload a seed list, past purchasers, top-tier loyalty members, whoever you already know converts. Audience Studio scores the wider population for similarity and returns ranked lookalike segments, each with a match score and total reach attached.

How teams put audience data to work.

Audience data is used to understand, group, and activate audiences, and to see how they behave across different environments.

Data Enrichment

A CRM record may only hold basic customer info. Audience Studio adds the missing context, interests, lifestyle, household, and financial attributes, layered onto records you already have.

Audience Targeting

Build segments from behavior, interests, location, and consumer attributes instead of one broad group, for less wasted spend and more of your reach actually engaging.

Media planning & measurement

Before a campaign, see where a relevant audience is active and how much reach it carries. After it runs, measure how real-world behavior shifted, wherever online exposure and offline behavior need to line up.

Geo targeting

Build audiences around a place instead of just a person. Target residents of an area or visitors to a specific location, down to the county, city, or point of interest.

Reach forecasting

See estimated and addressable reach for a segment before a dollar is spent, so budget only goes against audiences large enough, and precise enough, to matter.

Lookalike modeling

Feed in a seed list of your best customers and expand it. Every lookalike segment comes back with a match score and total reach, ranked so the strongest look-alikes surface first.

Activation

Push the finished audience where your campaign actually runs.

An audience is only useful once it’s somewhere you can act on it. Export or activate directly, no manual CSV re-uploads or match-rate guesswork on the way in.

Frequently Asked Questions

Which markets does Audience Studio cover?

People and audience data currently covers the United States only. Any audience you build should be a US consumer base.

Do I need my own CDP or customer list first?

No. You can start from plain criteria or a lookalike seed. A first-party list helps but isn’t required to build a usable audience.

Do I get charged before I see how big the audience is?

No. Estimated and addressable reach are shown upfront. Nothing is spent until you choose to generate and unlock the audience.

Where can I send a finished audience?

Push directly into HubSpot or Salesforce, or export to an S3 bucket if you want to route it through your own stack.

Is the public example the full app?

The public workflow above is illustrative, with fictional data. Platform access, live coverage, and available controls are confirmed for your app package.

Can we combine apps?

Yes. Tell us the apps your team needs together, and we’ll confirm access, usage, and the scope of the package.