Problem
Dubai’s Ministry of Tourism needed a scalable, privacy-safe way to understand who was visiting Dubai, where they came from, and how Dubai fit into global travel journeys, beyond slow and highly aggregated tourism statistics.
Solution
Factori licensed its People Data (Consumer Graph), providing an annual database of international visitors to Dubai, including home country and cross-destination travel behavior. The data is used by research and marketing teams to generate market insights and inform global campaign strategy.
Result
- Improved visibility into visitor origins and travel patterns
- Faster, data-driven tourism research and reporting
- Stronger targeting of global marketing campaigns
- Multi-year renewal as a trusted consumer intelligence source
