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  • Guide to poi data

    Published on: November 4, 2024

    Guide to Points of Interest Data (POI Data)

    Explore our in-depth guide on Point of Interest (POI) data. Learn about its significance, applications, and best practices for leveraging POI data in various industries.

  • What is Consumer Data

    Published on: October 3, 2024

    What is Consumer Data?

    Understand consumer data, its types, collection methods, and how companies use it to enhance marketing, product development, and customer experiences. Learn about the importance of ethical data practices and personalized strategies in today's digital age.

  • Published on: September 25, 2024

    What is Audience Data? A Guide for Businesses

    Achieve personalized marketing success with Audience Data. Find how to target, segment, and enrich your audience for tailored campaigns that boost engagement and growth.

  • Published on: August 1, 2024

    Exploring the Power of Consumer Behavior Data

    Explore the importance of consumer behavior data in shaping business strategies. Learn about various types of consumer data, methods of collection, and how to use data-driven insights for personalized marketing and improved customer experiences.

  • Published on: July 19, 2024

    Audience Data Segmentation: All You Need to Know

    Learn the essentials of audience data segmentation, including key concepts, types of data, effective strategies, tools, and future trends.

  • Published on: June 28, 2024

    How Well Do You Know Your IPL Fans?

    Find key insights into the demographics, device usage, app preferences, and real-world brand affinities of IPL fans to optimize your marketing strategy.

  • Published on: June 28, 2024

    How Customer Intelligence Can Help Retail Brands Recover From The Pandemic Slump?

    Discover how customer intelligence helps retail brands adapt to post-pandemic shifts in consumer behavior, drive sales, and regain lost customers. Request a demo now!

  • Published on: June 28, 2024

    Measure DOOH Right with Real World Intelligence

    Unlock the full potential of DOOH campaigns with footfall attribution powered by real-world intelligence. Measure effectiveness and enhance ROI. Learn more!

  • Modern Customer Graph

    Published on: June 28, 2024

    Modern customer graph – the secret sauce of sound customer intelligence

    Discover how the modern customer graph revolutionizes customer intelligence, offering insights into diverse consumer behaviors for personalized marketing.

  • Published on: June 28, 2024

    Supercharge Your Holiday Campaigns With These Data Strategies

    Expand your holiday campaigns with data strategies that drive results. Learn how data enrichment and behavioral insights can elevate your marketing efforts.

  • Published on: June 28, 2024

    What Is Identity Resolution And What Makes It A Critical Tool For Today’s Brands And Marketers

    Discover the power of identity resolution in today's data-driven marketing landscape. Learn how it enhances personalization, measurement, and customer insights.

  • Published on: June 28, 2024

    Real World Insights on Melbourne Cup Revellers

    Here are the insights on this year's Melbourne Cup Day gathered from Factori's data that can help predict attendees' real world behaviour.