Read The Latest Data Insights

Achieve personalized marketing success with Audience Data. Find how to target, segment, and enrich your audience for tailored campaigns that boost engagement and growth.

Explore how location intelligence transforms advertising and marketing. Learn the top 5 reasons to use geolocation data to optimize ad placements, refine audience segmentation, enhance offline advertising, increase direct mail effectiveness, and boost customer loyalty.

Discover how data enrichment can expand your audience reach and improve omnichannel campaigns in our comprehensive guide. Learn to enhance customer profiles, understand behavior, and deliver personalized messages for better engagement and results. Schedule a free discovery call today!

Unlock the full potential of DOOH campaigns with footfall attribution powered by real-world intelligence. Measure effectiveness and enhance ROI. Learn more!

Find key insights into the demographics, device usage, app preferences, and real-world brand affinities of IPL fans to optimize your marketing strategy.

Find the crucial questions to ask potential identity resolution partners to ensure accuracy, privacy compliance, and data quality for your marketing strategies.

Discover how the modern customer graph revolutionizes customer intelligence, offering insights into diverse consumer behaviors for personalized marketing.

Here are the insights on this year's Melbourne Cup Day gathered from Factori's data that can help predict attendees' real world behaviour.

Orginate how to unlock the full potential of your customer data with strategies for personalized experiences, audience expansion, and holistic data utilization.

Discover how alternative data, including location intelligence, revolutionizes cybersecurity platforms, safeguarding businesses and enhancing customer trust.

Discover how Factori's new customer intelligence platform helps brands navigate the evolving consumer landscape with identity resolution and data enrichment.

Discover the power of identity resolution in today's data-driven marketing landscape. Learn how it enhances personalization, measurement, and customer insights.