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Privacy‑first by design.
Enterprise‑ready by default.

Factori is a real‑world data platform that connects you to verified data providers—then delivers standardized, governed products your teams can trust.

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Trusted by

Trusted by

Our trust promise

Provider‑owned data

Providers retain ownership of their data

Provider‑certified rights

Providers certify lawful collection and required rights/consent

Platform‑governed access

Factori enforces policies, permitted uses, and delivery guardrails

Aggregate‑first delivery

Designed to reduce privacy risk and increase enterprise usability

Provenance you can audit

Clear source and transformation transparency

How Factori handles privacy & compliance

Verified provider network

We onboard data suppliers through a structured vetting process and require documented assurances around data rights, lawful collection, and compliance posture.

What this means for you:

  • You get data from verified partners, not unknown sources
  • Providers certify they have the right to share the data for permitted use cases
  • Factori can suspend or remove datasets that don’t meet requirements

Marketplace roles and responsibilities

Factori is a platform operator. Data providers own and certify their datasets. Customers choose how to use data inside their own environments, under clear permitted‑use terms.

Data Provider (Supplier)

  • Owns the underlying dataset
  • Responsible for lawful collection, required notices/consent, and upstream compliance
  • Provides compliance documentation as needed

Factori (Platform)

  • Verifies providers and enforces platform policies
  • Standardizes data products for consistency and enterprise adoption
  • Applies delivery guardrails and security controls
  • Provides provenance and product documentation

Customer (Buyer)

  • Uses data for approved business purposes
  • Applies internal governance for downstream applications
  • Ensures usage aligns with your policies and applicable laws

Privacy‑first delivery guardrails

We design products to be useful for planning, analytics, and activation while reducing privacy risk.

Core guardrails include:

  • Aggregate‑first outputs for most products
  • No device‑level location delivery in Factori products
  • Minimum thresholds and de‑identification practices where appropriate
  • Sensitive‑use restrictions enforced through policies and contracts

Responsible use policies (non‑negotiable)

Factori enforces clear rules for responsible usage.

We prohibit:

  • Attempting to re‑identify individuals
  • Using data for unlawful surveillance or discriminatory profiling
  • Using data for sensitive eligibility decisions (e.g., credit, housing, employment) unless explicitly permitted under strict terms
  • Redistributing or reselling Factori products without authorization

Provenance and transparency

Trust requires traceability.

We provide:

  • Dataset provenance (provider/source, coverage, refresh expectations)
  • Product documentation (definitions, constraints, intended use)
  • Change transparency (versioning and material change communication)
  • Support for audits and risk reviews under NDA as needed

Security & enterprise controls

We take enterprise security seriously and can support security reviews with standard documentation.

Security foundations

  • Encryption in transit and at rest (where applicable)
  • Role‑based access control and least‑privilege practices
  • Strong authentication options for enterprise environments
  • Audit‑friendly access logging practices
  • Secure key and secrets management practices

Operational security

  • Vulnerability management and patching processes
  • Incident response procedures and escalation paths
  • Vendor and subprocessor governance approach
  • Business continuity and reliability planning
Request security documentation

Identity‑adjacent products: 
additional safeguards

Some products (e.g., identity and audience activation) require stronger governance.

For these, we emphasize:

Permissioned, contract‑bound usage

Purpose limitation (activation/measurement use cases only, as defined)

Strict prohibited‑use categories

Governed collaboration patterns (including clean‑room‑style approaches when appropriate)

If your team has strict requirements, we’ll walk you through the exact controls and permitted uses.

Talk to our privacy team

Talk to us

Want to review our trust posture with your security, privacy, or legal team?

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Request our security package

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