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How much consumers are spending in a category, and how that spend is distributed across brands.
Average basket size and frequency trends to understand how shoppers are behaving, not just how much they spend.
Where spend is rising, flat, or falling—by country, region, city, or neighborhood.
Simple indicators of who is gaining or losing share in each market over time.
Understand total category behavior, not just your own sales, so you can size the true opportunity.
Identify where categories are heating up or cooling down before it shows up in lagging internal reports.
Compare your trends against the broader market to see if a problem is local, category‑wide, or competitor‑specific.
Give demand planning, marketing, and finance a shared view of what’s happening in the real market.
Use market‑level category and brand trends as an extra signal to refine demand plans and explain shifts.
Allocate space and emphasis to categories and brands that are gaining momentum in each market.
See how competitors are performing and where promos are actually moving the needle.
Pick markets for new stores, campaigns, or investments based on proven spend, not guesswork.
Use purchase‑based outcomes to evaluate campaigns and inform next‑cycle planning.
Data & analytics teams Looking for clean, external sales signals to add into models and dashboards.
Merchandising & category management Making decisions on space, mix, and featured brands.
Marketing & growth teams Planning where to focus budgets and how to tailor messaging by market.
Strategy & finance Assessing market health, competitive dynamics, and investment opportunities.
Tell us which regions, categories, and brands you care about.
Explore how spend, share, and momentum look across a few key markets.
Connect Retail Sales to your planning, analytics, and marketing workflows.
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