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Spreadsheets rarely capture what makes a location work (or fail).
Most decisions are built on:
Factori adds a consistent outside‑in view, so you can:
Evaluate potential sites by real‑world demand, audience, and business mix—not just basic comps.
Match tenant mix and categories to the local customer base and movement patterns.
Decide where to renovate, re‑tenant, or change formats based on neighborhood direction.
See which assets are in strengthening, stable, or softening locations and act early.
Support stories about “why this location” with tangible external data, not just photos and anecdotes.
You bring your asset data and financials. Factori brings the real‑world layer.
All datasets are aggregated and designed to be easy to read, compare, and join to your assets and markets.
Which sites actually look most like our best‑performing assets in the real world?
Where should we prioritize new development or redevelopment over the next 3–5 years?
How is the neighborhood around this center changing—getting younger, more affluent, denser?
Which assets are in locations where retail and restaurant spending is growing vs. shrinking?
What tenant mix makes sense for this center given who lives, works, and moves nearby?
Owners, REITs, and asset managers 
Development and acquisitions teams 
Leasing and merchandising teams 
Investment sales and capital markets teams 
Strategy, research, and analytics teams 
Lenders and investment partners seeking better location context For example: upcoming acquisitions, a redevelopment pipeline, or a specific region.
Common starting point for real estate: Places + Business + People + Property + Economic, then add Mobility, Retail Sales, and Market as needed.
Compare how you evaluate sites today vs. how decisions look with real‑world data, and decide where to adjust underwriting, leasing, or investment priorities.
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