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Audience and household characteristics summarized by neighborhood, ZIP, trade area, or market—so you can compare locations consistently.
Apply deeper consumer traits and indicators to strengthen segmentation and targeting in approved workflows—without compromising privacy.
Demographics, socio‑economics, psychographics, interests, lifestyle indicators, intent‑style signals, and more.
A clean, repeatable structure for audience analysis across teams, regions, and time.
Designed to be privacy‑safe, with aggregation and policy‑aligned delivery that supports enterprise governance.
Understand what’s different about each area—not just what happened historically.
Build tighter segments and smarter geo strategies based on who’s actually there.
When two locations behave differently, audience mix often explains the “why.”
Reduce conflicting definitions of “high value,” “family,” “affluent,” “urban,” and other common segments.
Build and compare target segments across markes, then refine who you prioritize and how you message.
Plan geo strategies (including regional rollouts, OOH footprints, and CTV market selection) based on where key audiences concentrate.
Evaluate new markets and trade areas based on audience fit for your format, price point, or category.
Understand which consumer traits correlate with demand, conversion, and retention across regions.
Improve how you define, activate, and evaluate audiences with deeper consumer context—while staying within responsible use guardrails.
Growth, media, and performance marketing teams 
Brand, insights, and strategy teams Planning where to focus budgets, pilots, and offers.
Retail, real estate, and network planning teams Evaluating trade areas by who lives and works there.
Data and analytics teams supporting segmentation and decisioning Stress‑testing plans against local economic and demographic realities.
Start with the regions, territories, or trade areas you care about most.
Define the consumer attributes and segments relevant to your business.
Identify where your best audiences concentrate and where strategy should differ.
Apply People insights to segmentation and activation with privacy‑safe guardrails.
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