The universal translator for “where.”

Factori Geo is a complete geo hierarchy + crosswalk layer that connects every boundary level—from administrative regions and ZIP codes down to land parcels and building footprints—and translates it into the geo IDs your stack already uses (hexbins, quadkeys, GERS, Placekey, and more). So joins stop breaking, rollups stay consistent, and every team speaks the same geography.

Trusted by

Trusted by

Make your geo workflow work like magic

A full geo hierarchy (top‑down and bottom‑up)

Move cleanly from country → region → city → neighborhood → ZIP → parcel → building—and back again.

High‑fidelity polygons and footprints

Real shapes for boundaries, parcels, and buildings—built for analysis, reporting, and mapping.

Universal geo crosswalks

Translate between the formats different teams and tools rely on—without rebuilding crosswalk tables every time.

Grid & ID compatibility out of the box

Link boundaries and footprints to common geo ID systems like hexbins, quadkeys, GERS, Placekey, and more—so external datasets snap into place faster.

Consistent rollups that don’t drift

Keep reporting stable when geographies change, so comparisons over time stay meaningful.

Turning chaos into clarity

End geo ID chaos

No more “ZIP vs county vs DMA vs custom territory vs grid” confusion. Geo makes it one language.

Make every join reliable

When every dataset can map to the same geo spine, you stop shipping fragile, one‑off spatial joins.

Get consistent answers across teams

Finance, ops, marketing, and analytics can finally agree on what “this market” means.

Move faster on every location project

Site strategy, market sizing, territory planning, and geo reporting become repeatable—not bespoke.

Build once, reuse everywhere

Standardize Geo once, and every new dataset becomes easier to plug into your models and dashboards.

Take your geo game to the next level

Enterprise geo standardization

Create a single reference “where layer” that every team and dashboard uses.

Territories, markets, and trade areas

Design, version, and report by regions and catchments without rework.

External data onboarding

Bring in new datasets (from vendors, partners, or internal teams) using the geo IDs they already ship and crosswalk them instantly.

Geo‑targeting & media planning

Plan and measure campaigns by the same boundaries you use for performance and attribution.

Site selection & network planning

Compare locations consistently using the same hierarchy—from building footprint to market rollup.

Leading data teams leverage good geo data

Data and analytics teams building consistent reporting layers

How Geo works with other Factori products

Geo + Places

Geo + Mobility

Geo + People / Audiences

Geo + Retail / Market / Economic

Geo + Business / Property / Traffic

Choose your “official” geographies

Regions, states, counties, ZIPs, neighborhoods, custom territories—whatever your business runs on.

Map your footprint once

Align stores, branches, depots, or service areas to Geo so every future project is plug‑and‑play.

Standardize rollups across teams

Use Geo as the shared foundation for reporting, planning, and modeling across the organization.