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Concerts, sports games, festivals, conferences, local celebrations, school breaks, public holidays and more.
High‑level event types (family, nightlife, business, sports, culture, etc.) so you know which events matter for your brand.
Simple indicators of expected impact (small / medium / large) and relevance to nearby locations.
Which stores, branches, hotels or depots sit inside each event’s “impact zone” and time window.
See event calendars and likely impact in advance, so you’re ready with staff, stock and offers.
When a location is way up or down vs. plan, quickly check whether events were the driver.
Give central teams and field teams a shared, structured view of what’s happening in every market.
Help operations, marketing, and finance make decisions from the same event picture.
Add event context to short‑term demand and labor forecasts so big nights (and quiet ones) aren’t a surprise.
Evaluate sites by the kind of events that happen nearby and how often they draw crowds.
Plan inventory and product mix around event types (family, sports, business) and timing.
Time local campaigns and activations to align with event calendars instead of generic dates.
Staff up or down around event peaks so locations aren’t overwhelmed or overstaffed.
Understand which events drive overnight demand vs. day trips, and which sub‑markets benefit.
Looking for structured, trustworthy event data to add into models and dashboards.
Owners of staffing, service levels, and day‑of performance.
Planning calendars, activations, and sponsorships.
Evaluating location quality with event patterns included.
Tell us which cities, regions, and sites you care about.
See past and upcoming events around a few key locations and how they line up with your performance.
Put Events in front of your forecasting, ops, marketing, and strategy teams.
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