See every event that moves demand around your locations

The Events dataset gives you a clear view of what’s happening in and around your markets—concerts, sports, festivals, conferences, school calendars, holidays, and more—so you can plan for demand spikes (and dips) instead of reacting to them.

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Trusted by

Get the world’s calendar, on your radar

What’s happening, where, and when

Concerts, sports games, festivals, conferences, local celebrations, school breaks, public holidays and more.

What kind of audience it draws

High‑level event types (family, nightlife, business, sports, culture, etc.) so you know which events matter for your brand.

How big it is

Simple indicators of expected impact (small / medium / large) and relevance to nearby locations.

How it affects nearby areas

Which stores, branches, hotels or depots sit inside each event’s “impact zone” and time window.

Why teams use Events

Plan instead of react

See event calendars and likely impact in advance, so you’re ready with staff, stock and offers.

Explain the outliers

When a location is way up or down vs. plan, quickly check whether events were the driver.

Make local decisions at scale

Give central teams and field teams a shared, structured view of what’s happening in every market.

Coordinate across functions

Help operations, marketing, and finance make decisions from the same event picture.

Common Use Cases

Demand Forecasting

Add event context to short‑term demand and labor forecasts so big nights (and quiet ones) aren’t a surprise.

Retail Site Selection

Evaluate sites by the kind of events that happen nearby and how often they draw crowds.

Inventory & Merchandising

Plan inventory and product mix around event types (family, sports, business) and timing.

Marketing Planning

Time local campaigns and activations to align with event calendars instead of generic dates.

Workforce Planning

Staff up or down around event peaks so locations aren’t overwhelmed or overstaffed.

Travel & hospitality

Understand which events drive overnight demand vs. day trips, and which sub‑markets benefit.

Who Events is for

Data & analytics teams

Looking for structured, trustworthy event data to add into models and dashboards.

Owners of staffing, service levels, and day‑of performance.

Planning calendars, activations, and sponsorships.

Evaluating location quality with event patterns included.

How Events works with other Factori datasets

Events + Mobility

Events + Places

Events + People

Events + Retail / Market / Economic

Pick your markets and locations

Tell us which cities, regions, and sites you care about.

Review a sample calendar

See past and upcoming events around a few key locations and how they line up with your performance.

Roll out across your network

Put Events in front of your forecasting, ops, marketing, and strategy teams.