Understand the economic pulse behind your numbers

The Economic dataset gives you simple, local‑level indicators of income, employment, daytime population, and more—so your plans reflect what’s really happening on the ground, not just historical performance.

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Let the pulse drive your decisions

Employment & stability

Local employment and unemployment levels that affect confidence, spend, and risk.

Spending power

How affluent an area is, with easy‑to‑read indicators of income and overall prosperity.

Daytime vs nighttime population

Where people are during the day versus where they live—crucial for stores, branches, and depots.

Population mix & growth

High‑level trends in who lives in an area and whether it’s growing, stable, or shrinking.

Stress signals

Simple measures of economic stress or resilience by neighborhood or trade area.

All values are aggregated by area and sourced from official public statistics and trusted partners—no individual‑level data.

Movement that makes a difference

Make plans that match reality

Tie your forecasts, budgets, and growth plans to local economic conditions, not just last year’s numbers.

Explain why locations behave differently

Quickly see whether economic differences are part of the story when two sites perform differently.

Prioritize markets with confidence

Know which areas are strengthening or softening before you commit capital or campaigns.

Align the business on one view

Give finance, strategy, forecasting, and operations a shared, objective picture of the economic backdrop.

Power your prediction with the pulse

Demand Forecasting

Use local income, employment, and population trends as context to improve short‑ and medium‑term forecasts.

Retail & QSR planning

Decide where to open, resize, or reposition based on the economic strength and trajectory of each trade area.

CPG & category planning

Adjust mix, pack, and price strategies to the economic realities of different regions and banners.

Finance & risk

Use local economic indicators as an extra lens on branch performance, credit risk, and portfolio exposure.

Real estate & investment

Score locations and neighborhoods by economic potential and stability when underwriting or expanding.

Teams who understand the power of the economy

Finance & FP&A

Stress‑testing plans, budgets, and scenarios.

Choosing where to invest, grow, or pull back.

Adding clean, interpretable economic context to models and dashboards.

Evaluating sites and markets with an economic lens, not just traffic and rent.

Understanding which markets may need different staffing, inventory, or service levels.

How Economic works with other datasets

Economic + Retail Sales

Economic + People

Economic + Mobility & Places

Economic + Business & Property

Economic + Events & Market

Choose your markets or locations

Tell us which regions, cities, or trade areas matter most.

Review a sample

Explore how Economic looks for a handful of key locations and how it lines up with what you’re seeing.

Roll out across teams

Connect Economic data to your forecasting, finance, strategy, and planning workflows.