Problem
As a leading independent DSP, The Trade Desk needed high-quality, scalable audience data to enable precise targeting for advertisers and agencies without relying on closed “walled garden” ecosystems or opaque third-party signals.
Solution
Factori provides Audience Data to The Trade Desk as a long-term data partner. The dataset is made available to The Trade Desk’s customers, marketers, agencies, and brands to support hyper-targeted, data-driven campaign activation across programmatic channels.
Result
- Enabled more precise audience targeting across digital formats
- Expanded addressable inventory outside walled gardens
- Improved campaign relevance for brands and agencies
- Multi-year partnership as a trusted audience data provider
