Problem
With over a billion members globally, LinkedIn needed to strengthen its identity graph to support more accurate audience segmentation and deliver high-quality, targeted services and ad inventory to advertisers.
Solution
Factori provides Identity Data that augments LinkedIn’s existing profile graph, helping complete and enrich identity signals at scale. The data is used to improve audience definition and enable more precise activation for advertising and platform services.
Result
- More complete and accurate identity graph
- Improved audience segmentation for advertisers
- Higher relevance of ad inventory and services
- Ongoing use as a trusted data enrichment partner
