Problem
As IKEA planned expansion across major European cities, it needed a consistent, data-driven way to evaluate where people move, congregate, and travel beyond static demographics and historical store performance.
Solution
Factori provides Mobility Data across Europe, enabling IKEA to analyze population movement patterns at city and neighborhood levels. The data supports site selection decisions by identifying high-potential locations based on real-world footfall dynamics and accessibility.
Result
- Improved confidence in new store location planning
- More accurate comparison of candidate sites across cities
- Reduced reliance on static or survey-based location data
- Scalable expansion planning using a unified European dataset
