Problem
As Honda prepared to launch new car models and expand its showroom network in India and Thailand, it needed data-driven insight into consumer demand, movement patterns, and high-potential locations beyond traditional market studies.
Solution
Working with a leading global consulting firm, Factori provided a combination of Mobility, Consumer, POI, and Audience Data. The datasets supported marketing studies, targeted campaign activation, and showroom site selection, enabling a unified view of consumers, places, and movement.
Result
- More informed new-model launch planning
- Improved showroom location prioritization
- Better alignment between marketing and physical expansion
- Successful execution across multiple high-growth markets
