How Coca-Cola Uses Factori Mobility Data to Optimize Logistics Across EU & LATAM

Industry

CPG

Geography

Europe, Latin America

Use Case

Route Optimization, Dispatch Center Planning

Product

Mobility Data

In this article

Problem

Coca-Cola needed to optimize delivery routes and dispatch center operations across complex, multi-country networks in Europe and Latin America, where traffic patterns and population movement vary significantly by region and time.

Solution

Factori provides Mobility Data across EU and LATAM, enabling Coca-Cola to analyze real-world movement patterns around dispatch centers and delivery corridors. The data is used to improve routing strategies and operational planning at scale.

Result

  • More efficient delivery route planning across regions
  • Improved dispatch center utilization
  • Reduced exposure to congestion-related delays
  • Multi-year adoption as a trusted mobility intelligence source