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Plan and standardize targeting with predefined segments and market‑level consumer insight.
Build audience plans that hold up across web, mobile, and CTV with a shared identity and segment foundation (where applicable).
Make “where” consistent across platforms with a universal geo translator for boundaries, grids, and IDs.
Spot shifts in interest and purchase behavior by market to prioritize spend, creative, and distribution.
Understand performance differences by audience mix, market conditions, and location context—so results aren’t a black box.
Move from broad targeting to clear market‑by‑market strategy.
Eliminate fragmented segment definitions and geo mapping chaos across tools and teams.
Focus on the audiences and regions that actually fit—before budget is committed.
Standardize segments across campaigns and markets, then refine targeting based on where high‑value audiences concentrate.
Choose markets and audience strategies with stronger signal—then compare results consistently across regions.
Plan spend and messaging by neighborhood, ZIP, trade area, or territory using a consistent geo framework.
Improve continuity across devices and channels, reduce duplicates, and support frequency and suppression workflows.
Align audience strategy with market‑level purchase behavior and category demand signals.
Track shifts in interest and intent by market to inform creative, timing, and budget reallocation.
Build account and territory strategies using verified business intelligence and location context.
DSPs, SSPs, and adtech platforms 
Retail media networks and commerce media teams 
Measurement and analytics providers 
Agencies and performance marketing teams Martech teams building segmentation and activation foundations Data product teams packaging audience and geo intelligence Targeting, geo planning, measurement, identity, or enrichment.
A few markets, a campaign type, or a single line of business.
Confirm coverage, segment availability, geo alignment, and usability.
Standardize audiences and geographies so every campaign starts ahead.
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