The OTT publisher utilized Factori’s data enrichment solution to enhance their app users' profiles with comprehensive attributes such as demographics, brand affinity, personas, intent, affluence, and geography.

This enriched data allowed them to create precise demographic, interest, and intent-based segments tailored for various industries, including retail, automotive, FMCG, and fast food brand campaigns.

With these detailed segments, they could deliver highly personalized content and ads directly on the app’s home screen. This personalization significantly improved user engagement, as users received more relevant and appealing ads.

The targeted approach not only drove higher engagement but also led to increased conversions, boosting overall ad revenue and achieving their goal of a more effective ad platform.
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The implementation of Factori’s data enrichment solution resulted in a substantial impact. The OTT publisher experienced a 15% increase in ad engagement and a 4% boost in ad revenue.

This enhancement in targeting and personalization not only improved user interaction but also significantly elevated their advertising effectiveness and overall revenue growth.