Read The Latest
Data Insights

Explore our latest publications, from industry insights to in-depth tech analysis

No posts found for this category.

How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models

Discover how market research firms can harness human mobility data to guide brands through post-pandemic challenges and capitalize on evolving consumer behavior.

Leveraging Holistic Consumer Profile Data To Help Drive Online Sales

Leverage data enrichment for your e-commerce business to understand consumers better, personalize experiences, and boost conversion rates effectively.

How Can The Out-Of-Home Industry Leverage Data In The New Normal

Explore how leveraging consumer and location data can revolutionize OOH marketing, optimize campaigns, and adapt to the new normal for increased ROI.

How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change

Discover how CPG brands utilize app usage data to understand shifts in consumer behavior, optimize omnichannel marketing, and predict future trends. Contact us for insights!

Making the most of the media giant that is IPL

Discover how to maximize ROI in IPL marketing through accurate attribution and audience insights. Level up your game with location intelligence!

Introducing ScreenIQ, Out Of Home Measurements, Insights & Planning Tool

Discover ScreenIQ, Factori's new tool for OOH measurements, insights, and planning. Optimize your campaigns with high-quality data. Request a live demo now!

Introducing ScreenIQ: Data-driven OOH Strategies Made Easy

Introducing ScreenIQ: The new OOH Media Measurements, Insights & Planning tool by Factori. Optimize media spend and reach the right audience. Book a demo now!

Introducing Flux Audience Builder

Discover Flux Audience Builder, a powerful feature allowing advertisers to create custom mobile-based audience segments based on geography, brand affinity, and more.

The Impact Of COVID-19 On The Out Of Home (OOH) Industry

Understand the impact of COVID-19 on the Out of Home (OOH) industry, and the shift towards data-driven strategies for optimizing media spend to enhance ROI.